Biblioteca Univ. Surcolombiana

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1.
Investigación integral de mercados : un enfoque operativo / José Nicolás Jany Castro by Jany Castro, José Nicolás Publication: Santafé de Bogotá : McGraw-Hill Interamericana,1995 1994 . 271 p. Availability: Items available: Biblioteca Central [658.83 / J169] (1),
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2.
Evaluación de proyectos : by Baca Urbina, Gabriel Publication: México : McGraw-Hill, 2001 . 339 páginas Date: 2001 Availability: Items available: Biblioteca Central [658.404 / B116e] (2), Biblioteca Garzón [658.404 / B116e] (1),
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3.
Comportamiento del consumidor construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best y | Kenneth A. Coney ; Tr. Ma. del pilar Carril Villarreal ; Rev. téc. Jean Pierre Víctor Domette Nicolesco by Hawkins, Del I. Publication: México : McGraw Hill, 2004 . xv, 758 p. : il. ; 27 cm. + CD ROM Availability: Items available: Biblioteca Central Book Cart [658.8342 / H394c] (1), Biblioteca Central [658.8342 / H394c] (2),
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Evaluación de proyectos / Gabriel Baca Urbina by Baca Urbina, Gabriel Publication: México : McGraw Hill, 2006 2001 . xiv, 392 p. : il., tablas y gráficos ; 24 cm. Availability: Items available: Biblioteca Central [658.404 / B116ev] (4),
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5.
Administración del marketing :   Publication: México : McGraw Hill Interamericana, 2007 . xxii, 519 páginas : 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.8 / A238a] (1), Biblioteca La Plata [658.8 / A238a] (1),
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6.
Marketing financiero : by Sundardas Mirchandani, Arjan Publication: Madrid : McGraw Hill, 2005 . xii, 185 páginas : 22 cm. Date: 2005 Availability: Items available: Biblioteca Central [658.804 / S958m] (1), Biblioteca Garzón [658.804 / S958m] (1),
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7.
Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje by Dwyer, F. Robert Publication: México McGraw-Hill 2007 . xxvii, 682 páginas 27 cm. Date: 2007 Availability: Items available: Biblioteca Central [658.804 / D993m] (1),
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8.
Casos de mercadotecnia by Fischer de la Vega,Laura Estela Publication: México McGraw-Hill 2008 . xvii, 169 páginas 24 cm. Date: 2008 Availability: Items available: Biblioteca Central [658.8 / F529c] (1), Biblioteca Central [658.8 / F529c] (1),
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9.
Marketing estrategico : by Cravens, David W. Publication: Madrid : McGraw-Hill/Interamericana, 2007 . xvi, 604 paginas : 28 cm Date: 2007 Availability: Items available: Biblioteca Central [658.802 / C898m] (1), Biblioteca Garzón [658.802 / C898m] (1),
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10.
Preparacin̤ y evaluacin̤ de proyectos / by Sapag Chain, Nassir Publication: McGraw-Hill Education, 2014 27 cm. Date: 2014 Availability: Items available: Biblioteca Central Book Cart [658.404 / Sa65p] (1), Biblioteca Central [658.404 / Sa65p] (4),

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